Troy Coleman, aka Cowboy Troy, entered the country music fan's consciousness with the multi-lingual breakdown in the middle of "Rollin' (The Ballad of Big & Rich)", the opening track to multi-platinum-selling labelmates Big & Rich's 2004 release Horse of a Different Color. However, he had been on the Texas circuit long before that. During his years at the University of Texas, he started playing clubs with a blend of rap and country music that would come to be known as "hick-hop."