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Comedian Cowboy Bill Martin has been busy these days adding other words to describe his brand such as television writer, songwriter, children’s book author, screenwriter, philanthropist and designer of even his own clothing line.

To say he is busy these days is an understatement. He's been all over the world, sometimes as the headliner of his own US tour, sometimes as a cruise-ship comedian, other times on good will tours to soldiers in Afghanistan and Iraq. And one of his latest acts is, well, a hat act -- but perhaps not in the way you're thinking.