Born in Irving and raised on a 12-acre farm in Commerce, Texas, Don Louis learned the meaning of work early on. He grew up tending to livestock, singing along to George Strait and Al Green, and playing football. Don was an All-District defensive end for Commerce High School and played on scholarship at Ouachita Baptist and Southern Arkansas. He performed well at NFL combines, but an injury in 2020 changed everything and Don soon found himself chasing his other childhood dream–being a professional singer. Don’s mix of Country, Rock, Hip-Hop and Rhythm and Blues has been winning over loyal fans from the start. With his ultra-charismatic swagger and what Billboard calls a “naturally twangy, burnished voice” that recalls influences from George Strait and Toby Keith to The Weeknd and J Cole, Don has amassed more than 3.5 million likes on TikTok and more than 50 million cumulative streams since breaking onto the scene.