Carson Brock and the Effect

Carson Brock and The Effect members are Chris Copeland on drums, Austin Simmons on bass and Carson Brock on lead guitar and vocals.

Guitarist/singer/songwriter Carson Brock hears it all the time, that he was born too late. Just 19, Brock grew up on records by Led Zeppelin and Jimi Hendrix and went to big rock shows as a kid to watch his father play. But when it came time to form his own rock ’n’ roll band, the old clubs were all closed and the kids seemingly moved on to hip-hop, dance or artsy folk music.

But Carson Brock and The Effect, whose full-length debut comes out in March, are on a mission to prove that the rock ’n’ roll of great songwriting, gifted musicianship and unbridled forcefulness is timeless.

“It doesn’t matter to us if this music is or isn’t trendy,” Brock says, also speaking for bassist Austin Simmons and drummer Chris Copeland. “It’s the music we love.” When chief songwriter Brock, who also just happens to be a world-class electric guitarist, hears songs in his head, they’re playing on vinyl.